Congratulations to Fahrenheit88 for the news winning award at ICSC Global Maxi Awards 2024.
F88
proudly announces its outstanding achievement at the International Council of Shopping Centers (ICSC) Global MAXI Awards, securing the Silver title for its groundbreaking ‘MY Gaya Month’ Campaign.
MY GAYA MONTH CAMPAIGN
The esteemed recognition comes in the Community category, reaffirming the mall’s commitment to excellence and innovation in community engagement.
The ‘MY Gaya Month’ campaign, hosted in collaboration with Malaysia Bumiputera Designers Association, marked a significant milestone for F88. As it reinforced its position as a local fashion hub and demonstrated unwavering support for the community of local designers in Bukit Bintang.
The campaign, characterized by a dynamic lineup of fashion shows, seminars, and shopper’s
events, captured widespread media attention and acclaim.
PARTICPANT MORE THAN 20 LOCAL DESIGN
With the participation of 20 talented local designers, ‘MY Gaya Month’ showcased the richness and diversity of Malaysian fashion, fostering a sense of pride and belonging within the community.
Notably, six fashion designers opened pop-up stores in Fahrenheit88 following the campaign, further solidifying the mall’s role as a platform for nurturing and promoting homegrown talent.
‘This accolade celebrates our commitment to fostering arts and culture within our community,
transforming our mall into a vibrant hub where creativity thrives. I am proud of our team’s dedication
and vision, who have embraced and contributed to our cultural initiatives.
This award reaffirms our belief that a shopping destination can be more than just a place to shop—it can be a dynamic center for artistic expression and cultural enrichment.”
-says Dato’ Joyce Yap, CEO of Fahrenheit88.
FAHRENHEIT88 GOES CREATIVE CAMPAIGN
F88 has accumulated an impressive tally of 1 local and 1 international accolade. Also been recognised for its ‘Fahrenheit88 Goes Creative’ campaign at the Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Award.
ICSC is a worldwide trade association representing the mall and retail real estate sector. The MAXI
Awards acknowledge innovative events, programs, and technologies that add value to the mall
industry, encompassing marketing campaigns implemented in 2023.
