AEON LAUNCHES ATHELEISURE BRAND INNERCASUAL, AWESOME! | Assalamualaikum dan Salam Sejahtera. Launches Atheleisure Brand innercasual, iC Featuring Japan’s Fabric Technology For Superior Comfort.
Universally taking the world by storm, athleisure becomes a way of life and after making waves successfully across many countries. Finally announces the arrival of innercasual or in short, iC in Malaysia.
TRIBE BOXING STUDIO
AEON has diligently selected the community boutique gym, TRIBE BOXING STUDIO that is famed for its group kickboxing to energetic pumping music to launch its first collaboration with iC.
INNERCASUAL
“Innercasual is all about being comfortable while opting to be versatile and flexible in our way of life. So the decision to ensure that the brand is brought to Malaysia is definitely a good fit with our lifestyle strategy.”
Present to launch the brand, AEON’s Deputy Managing Director, Naoya Okada.
IMMEDIATE COMFORT
One of iC’s most notable strength is the immediate comfort of the silky soft and buttery material that is snug and cosy the moment it’s put on. While providing confidence with built-in functionality of sweat absorption and quick drying ability.
In addition to being made from stretchable and lightweight material that supports movements, iC is also designed to be anti-odour, anti-bacterial and with UV-protection.
FIT-STYLE AT AEON WITH TRIBE
“We found a community partner in TRIBE that champions the same value – actively prioritizing fitness while empowering one’s own style. We call it the fit-style at AEON.
Marking the launch of iC with a community of fitness enthusiasts, TRIBE Boxing Studio, Low Ngai Yuen, the Chief Merchandise and Marketing Officer.
IC SUPPORT 2 WAYS FUNCTIONALITY
Whatever your silhouettes or body types, iC is about supporting you 4-ways: functionality, aesthetic, sustainability and affordability.
As a treat for AEON Members Plus, we are inviting them to experience the much sought-after group-boxing classes here at TRIBE over the weekend.
To the TRIBE community, AEON is inspired to do more because of you. We are definitely very pleased to announce other holistic collaborations with full access to live a life of wellness.
From a variety of food and beverage choices to boost energy and strengthen the physique.”
INAGURAL AEON FASHION PREVIEW [AFP]
innercasual or its short, iC is launched in conjunction with the inaugural AEON Fashion Preview, AFP for July to October 2022 . The other upcoming excitement in store is the accessible bridal wears and wide size range to build your vacation wardrobe!
This initiative is in line with AEON’s efforts in championing the United Nations Sustainable Development Goal – 8 and 15,.
Focusing to promote a peaceful and inclusive society for sustainable development, provide access to justice for all .
Also build effective responsible and inclusive institutions at all levels; as well as protecting, restoring and promoting sustainable use of terrestrial ecosystems.
