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GIANT WITH FRESHER OFFERINGS AND MORE EXCITING VALUE! | Show me some hands who loves to shop at Giant? What make you shop at Giant? Do you aware on the changes from Giant.
GIANT
Giant, one of Malaysia’s leading food retailers, launched its brand-new range of exciting customer offerings. To deliver better on its promise of freshness, quality and value in addition. Unveiling an entirely new look and feel across all 57 stores in the country.
The extensive refresh is one of Giant’s most significant developments since the establishment of the home-grown retailer in 1944. Builds on Giant’s position of being the low-price leader of Malaysia in providing customers with best value.
This move also follows the result of Giant’s research on what truly matters to customers. That is fresh, quality products at great value, as well as a positive shopping experience.
BRAND NEW OFFERINGS
With this keen understanding, customers can now look forward to Giant’s many refreshed new offerings. That were developed specifically to meet these demands, such as:
• Launch of over 2000 new products across fresh food, groceries, and household essentials in-store to excite and delight customers.
• World of Food. Where Giant customers will now be able to enjoy an even wider selection of new imported food selections . Its from all around the world, as well as local delicacies from home-grown companies.
• Ringgit Zone. Available at selected stores. A completely new proposition that reinforces Giant’s position the price leader with RM3/- per item products. Across all categories for customers on a budget. Bargain hunters will find exciting new products. Ranging from snacks to kitchenware, home, and personal care item at the amazing flat value deal of RM3/- per item.
• General Merchandise Section, a complete reinvention of Giant’s General Merchandise. Range to deliver good quality products at affordable prices that satisfy everyday needs. Customers can look forward to over 700 new products here. From cooking needs, appliances, home storage and organization, to toys and leisure.
• Ready To Eat offerings at selected hypermarkets such as freshly baked delights. Every day from in-store bakeries with a wide range from breads and loaves, to cakes and assorted buns. Giant is also adopting a hub and spoke model. To enable the delivery of freshly baked products from our hyper stores to rest of Giant store network.
• Guardian, Health & Beauty Care. Stores are now placed in select Giant hypermarkets, superstores, and supermarkets. Providing a convenient one-stop for customers to get the best of both worlds. End of April, a total of 35 Giant stores will have the Guardian store-in-store. For more customers to enjoy this added convenience.
This establishes Giant truly as a one-stop shop for all daily essentials, from grocery items and health essentials to electronics.
MEADOWS – QUALITY AT GREAT VALUE, NO. 1 BRAND IN GIANT!
Bringing customers even greater quality and value to help stretch their dollar, Dairy Farm launched Meadows.
An own brand offering globally sourced high-quality food, with prices that are significantly more affordable than the equivalent brands.
Meadows is already the leading brand in Giant, more popular than well-known brands such as Hup Seng, Ramly, and Munchy.
To date, there have been over 240 Meadows products launched which have been extremely well-received. Customers can look forward to the launch of 210 more Meadows products in the coming year.
A GIANT COMMITMENT TO FRESHNESS, QUALITY AND VALUE
Since the early 2000s, Giant has firmly established itself as the lowest price leader in Malaysia. It has previously been voted as such by customersi.
Giant remains committed to delivering on its promise of providing fresh products at great value for all. Hoping that building on this trust and expectation,
By partnering closely with key suppliers, farmers and fisherman, customers can always depend on market-fresh quality at great prices every day.
Some of the improvements on fresh offerings include the introduction of better, brighter displays. More product variety, availability, and purchase options (loose nuts, snacks, spices, bulks buys).
And as a commitment to this fresher promise, Giant will provide a refund if customers are not 100% satisfied.
BRAND NEW LOOK AND FEEL
All these changes have been supported with a bright new look and feel in store, bursting with color and warmth.
That meet the demands of today’s customers. Along with a brand-new logo that is in line with a brand-new customer experience.
A GIANT PROMISE TO DELIVER ON A GIANT DIFFERENCE
“We recognise that these continue to be challenging times. We remain more committed than ever before to being Malaysia’s best value food retailer.
Providing great prices and amazing value on products our customers buy the most of, especially during the times our customers will appreciate it the most.”
“With this refresh, we have listened closely, acted on what our customers have inform on what matters to them. As a result we have upgraded all our store operations. Not just that hygiene standards, product availability and service levels.”
“We are proud of Giant’s long history as a leading value retailer in Malaysia. We remain dedicated to continuously improving to serve our customers the best we can. Because we understand the importance of providing our customers with a better store experience.
We have been working hard to deliver to our customers what they have asked for. Every part of the customer experience and been reviewed and refreshed. Because we know that ultimately, it’s the little things that make a Giant difference!”
-Mr Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business
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