Laifen Establishes New Personal Care Innovation Hub in Johor Bahru with Mid Valley Southkey Store Launch
LAIFEN
Global lifestyle technology brand Laifen has officially launched its first store in Johor Bahru at Mid Valley Southkey Mall, marking a major milestone in the brand’s Malaysian expansion.
Known for redefining daily grooming rituals through intelligent engineering and precision craftsmanship, Laifen continues to strengthen its retail footprint while bringing advanced personal care technology closer to consumers in Southern Malaysia.
GRAND OPENING AT MID VALLEY SOUTHKEY
The grand opening attracted strong crowds, with shoppers, technology enthusiasts and grooming-conscious consumers gathering to experience Laifen’s full lineup of innovative haircare, shaving and oral-care solutions.
The event was further energised by special appearances from popular Malaysian influencer Linus Teng (大马许光汉) and rising digital creator Angel Kai Wen, who engaged directly with fans and visitors throughout the celebration.
A NEW RETAIL EXPERIENCE FOR JOHOREANS
Strategically located at LOT SK-01, Second Floor, The Mall, Mid Valley Southkey, the new Laifen store introduces an experiential retail concept designed to allow customers to interact with Laifen’s premium personal care devices.
SHOWCASE LAIFEN’S PRODUCT
The store showcases Laifen’s signature products, including high-performance hair dryers, advanced electric shavers and smart oral-care solutions. By offering hands-on product demonstrations and personalised consultations, Laifen aims to elevate consumer understanding of modern grooming technology while enhancing everyday self-care routines.
The Johor Bahru launch reflects Laifen’s long-term commitment to expanding accessibility to innovative lifestyle technology across Malaysia, particularly in key urban retail destinations.
EXCLUSIVE LAUNCH PROMO
To celebrate the store opening, Laifen introduced several limited-time customer experiences and exclusive promotional rewards.
Customers who purchased any Laifen device during the launch period enjoyed complimentary product engraving services, allowing shoppers to personalise their devices with meaningful custom touches.
PERSONALIZED EXPERIENCES
Additionally, the first 50 customers who purchased Laifen hair dryers received a professional hair and scalp analysis conducted by MH CLINIC, providing customers with expert insights into scalp health and haircare routines.
EXCLUSIVE REDEMPTION
Meanwhile, customers who purchased Laifen shavers received a complimentary Gote Skin Essentials Kit, available exclusively for the first 50 redemptions.
Further enhancing the launch excitement, customers who spent RM499 and above were rewarded with a Limited Edition Laifen x Touch ‘n Go (TnG) NFC Card, available only to the first 50 qualifying customers.
INTERACTIVE HAIRCARE SESSION
WITH INFLUENCERS
One of the key highlights of the launch event was an interactive haircare-sharing session featuring Linus Teng and Angel Kai Wen. During the session, both personalities demonstrated their personal grooming routines using Laifen’s flagship devices while sharing practical haircare tips, styling techniques and daily grooming advice.
COMPLIMENTARY HAIR ANALYSIS
The session also included complimentary hair analysis opportunities for selected participants, allowing attendees to receive personalised haircare recommendations while experiencing Laifen’s product performance firsthand.
The interactive session successfully created an engaging and educational experience for visitors while strengthening Laifen’s connection with Malaysian consumers through influencer-led engagement.
LAIFEN STRENGTHENS PRESENCE IN MALAYSIA’S PERSONAL CARE TECHNOLOGY MARKET
The opening of the Mid Valley Southkey store highlights Laifen’s strategic expansion within Malaysia’s growing personal care and lifestyle technology sector. As consumers increasingly prioritise efficient grooming solutions and smart beauty technology, Laifen aims to position itself as a leading brand delivering performance-driven and user-focused innovation.
By combining advanced engineering with sleek product design, Laifen continues to redefine modern grooming routines while supporting consumer demand for high-quality personal care solutions.
Visitors are encouraged to explore Laifen’s latest innovations by visiting the new store at Mid Valley Southkey Mall or by learning more through Laifen’s official platforms.
