BESPOKE AIRDRESSER SATISFY GLOBAL CONSUMER, THE BEST!| Assalamualaikum dan Salam Sejahtera. With people spending an increased amount of time at home these days, it stands to reason that they would be looking to decorate the insides of their homes differently.
In particular, this has led to many going with an interior aesthetic that revolves around bright colors.
BESPOKE HOME
In May, Samsung Electronics introduced the BESPOKE Home. Which expanded the idea of
BESPOKE from the flagship BESPOKE refrigerators to other appliances in the kitchen. Then
to appliances throughout the home.
BESPOKE AIRDRESSER
The BESPOKE AirDresser, the latest addition to the BESPOKE lineup. Has brought
BESPOKE design and smart features to Samsung’s innovative clothing care device.
The product offers six different panel options in various finishes. Spanning from Crystal Mirror to Cotta Charcoal. Allow users the freedom to find just the right fit for their home aesthetic
Samsung Newsroom met with AirDresser product designers Jinsook Park and Jaejin Lee,
and UX designers Haeyoon Park and Seungwoo Choi. To hear about how they designed an
AirDresser with a BESPOKE touch.
With its meticulous and detailed design, the BESPOKE AirDresser is sure to be a fit with
users’ interior spaces.
The product’s door is designed to take up less space, while its replaceable front panel creates a feeling of spaciousness.
The panel is available in six different colors 2 and materials that include crystal mirror, glam
and cotta.
“If you need a mirror or are going for a gorgeous interior aesthetic, then go for the
glam glass. If you would like to establish calm tones in your home, I recommend cotta.”
-recommended designer Jaejin Lee.
ACCOUNTING THE PREFERENCES OF USERS
It’s not easy coming up with a design that will suit the tastes of such a broad range of users.
The designers of the BESPOKE AirDresser.
In particular, had to put great thought into designing a final product that would captivate users from different cultures with varying values and living conditions.
The designers thus surveyed users, asking questions like where they would install the
BESPOKE AirDresser. How each member of their household would use it and what types of
garments they would maintain with it.
The insights gained from the surveys were then used to design the AirDresser’s clothing care experience.
Samsung was also able to analyze clothing management experiences across different countries and generations from a total of 6,000 global users.
DIFFERENT METHODS TAKING CARE CLOTHES
“People from different countries have different methods for taking care of their clothes. The
global usage data for the first model laid the groundwork for the BESPOKE AirDresser’s
main features,”
“We conducted interim assessments on not just the aesthetics. Also the convenience of the control panel. Whether the option names and different clothing care cycles made sense to everyone.”
-said Haeyoon Park.
The designers also took accessibility into account to ensure they were creating a product
that would be easy for anyone to use.
“We did an ergonomic analysis and determined where the control panel should be, based on users’ average height and the viewing angle,”
“We also incorporated braille into the control panel for visually impaired users.
Added different default audio tones for each option and process step in order to assist hearing-impaired consumers.”
-said Seungwoo Choi.
BALANCING USABILITY AND AESTHETICS
But for a solution to truly represent the best in home appliances, its beauty must be
complemented by convenience.
“We had to balance aesthetics and functionality while designing the BESPOKE AirDresser’s range of accessories. Such as the hangers that are made to maintain the form and fit of garments,”
“When outstanding usability is guaranteed, the beauty that the designers have established is accentuated all the more.”
-related designer Jinsook Park.
MAKING HOME APPLIANCES FUN
Even after the product has been launched, the designers are still working to make the
BESPOKE AirDresser captivating to everyone.
“Home appliances provide convenience, but they can also come with stress because they are related to doing chores. We are continuing to analyze whether users experience any inconvenience in our quest.
To establish a product that makes consumers’ lives more convenient while also making using home appliances enjoyable.”
-said Haeyoon Park.
“Design trends are changing all the time, so I study trends in fields like fashion and furniture
in order to better reflect users’ tastes.
I focus especially on furniture design, because it is a great reference for structure and design elements.
I’d like to utilize this knowledge to come up with a design that provides convenience and meets users’ needs.”
-said Jinsook Park.
These designers have strived to deliver both convenience and aesthetic beauty in the
BESPOKE AirDresser. By delving deep into the lifestyles of consumers and analyzing their usage.
Going forward, they will continue going to great lengths to provide users with the best
possible experiences.
