Shen Loon She 神農氏 enters new ERA with nationwide retail expansion, ASEAN record and new brand ambassador!
SHEN LOON SHE 神農氏
A new chapter unfolds for Malaysia’s health and wellness industry as Shen Loon She 神農氏 (SLS), a trusted homegrown brand since 1978, celebrated a trio of milestones today at Sofitel Kuala Lumpur Damansara. Its nationwide retail expansion with Watsons Malaysia, an official ASEAN Record, and the unveiling of its new brand ambassador, celebrated TV personality Tan Chia Yong.
TRADITIONAL CHINESE MEDICINE
Founded over four decades ago, Shen Loon She Enterprise Sdn. Bhd. has built a legacy in Traditional Chinese Medicine (TCM) innovation. Offering expertise in formulation, OEM services, manufacturing, marketing, and distribution of both TCM-based and modern wellness products, tailored to the needs of today’s consumers.
Previously available through two offline outlets in Penang and Kuala Lumpur as well as online channels, SLS now extends its reach to Watsons Malaysia stores across 13 states, making its best-selling products more accessible to Malaysians nationwide.
WELLNESS ACCESSIBLE AND RELVANT
“As we grow, we carry with us not just products, but the responsibility of preserving the values and trust we’ve built over the years. Our mission is to make science-backed wellness accessible and relevant to modern lifestyles. This expansion into Watsons is about convenience, connection, and community — because at SLS, we believe family happiness begins with good health.”
-said Andy Lee, CEO of SLS..
NEW BRAND AMBASSADOR : TAN CHIA YONG
To elevate its national presence and engage with a broader audience, SLS officially appointed Tan Chia Yong — a respected news anchor and TV host — as its new brand ambassador. Known for his clarity, credibility, and calm on-screen presence, Tan embodies SLS’s core values of trust, tradition, and authenticity.
“Shen Loon She isn’t just another wellness brand — it’s part of our Malaysian heritage,” said Tan. “I’ve personally experienced the benefits of their products, and that authenticity is why I’m proud to represent them not just as a spokesperson, but as a believer.”
ASEAN RECORD FOR JOINT HEALTH INNOVATION
In a proud highlight of the event, SLS was awarded an official ASEAN Record for achieving the “Most Joint Supplements Featuring UC-II Sold in a Month” — with 10,034 bottles sold and RM1.3 million in sales in July 2025 alone.
This achievement celebrates the success of Moflex Plus, SLS’s flagship joint health supplement. Formulated with UC-II, a patented undenatured Type II Collagen by global healthcare leader LONZA, Moflex Plus is clinically proven to support joint comfort, flexibility, and mobility — all with just one small daily dose.
To further validate the product’s authenticity and quality, SLS also received a Certificate of Authentication from LONZA, marking a significant endorsement of the brand’s commitment to clinically backed wellness solutions.
HONOURING THE COMMUNITY BEHIND THE BRAND
Adding heart to the celebration was a touching tribute to the SLS Friends — a community of real-life customers who have supported the brand’s journey. Each was honoured with a personalised certificate of appreciation, highlighting the brand’s deep respect for those who have helped shape its success through lived experience and genuine trust.
LOOKING AHEAD
With products now available in Watsons outlets nationwide, Shen Loon She 神農氏 continues to bridge timeless wellness traditions with the everyday needs of modern Malaysians. This expansion not only reflects its growth as a brand but its enduring mission: to keep families healthy and happy — one bottle at a time.
