100Plus and Netflix join forces to fuel peak performance across the region
PHYSICAL : ASIA
100Plus, the isotonic beverage brand from Fraser & Neave Holdings Bhd, has announced a regional collaboration with Netflix’s new competition series “Physical: Asia.”
PARTNERSHIP
The partnership spotlights 100Plus Pro – a high-performance hydration drink designed to support active lifestyles across Singapore, Malaysia and Thailand.
UNLOCK THEIR 100
The collaboration brings together two brands in a powerful display of endurance and resilience, inspiring everyday athletes and achievers to “Unlock their 100” and rise stronger through peak hydration and recovery.
POWERFUL ALIGNMENT OF VALUES
Fraser and Neave Limited group marketing director Celine Tan said the partnership is not only a natural fit but also a powerful alignment of values.
“Physical: Asia celebrates resilience, endurance and the relentless pursuit of excellence – qualities that also embody 100Plus.
ISTONIC BRAND
“As the region’s leading isotonic brand, we are committed to helping individuals ‘Unlock their 100’ by fuelling peak performance and faster recovery.
“With 100Plus Pro, we are proud to inspire people across Asia to push beyond limits and rise stronger together with Netflix, championing the true spirit of performance.”
100 PLUS PRO
100Plus Pro is a non-carbonated, performance hydration drink which contains 10g of protein with 2g of BCAAs for muscle repair and recovery between exercise sessions; electrolytes for replenishing hydration; and Vitamins B, B6 and B12 for fatigue reduction and energy sustainment.
ACTIVE LIFESTYLE
The beverage is specifically formulated based on nutritional science to support active lifestyles across Malaysia. The drink hydrates, energises and supports recovery, helping individuals stay in peak condition, whether training, competing or just staying active.
“Physical: Asia,” Netflix’s first nation-versus-nation competition series, features eight countries competing in high-stakes tests of strength, strategy and teamwork set in arenas inspired by Korean and pan-Asian heritage.
INTERACTIVE ACTIVATIONS
As part of the regional campaign, 100Plus Pro and Physical: Asia will roll out a series of interactive activations across Thailand, Malaysia and Singapore, inviting consumers to fuel up, test their limits and unlock peak performance.
“In Malaysia, 100Plus has always been part of our active lifestyles, from school sports days to national-level competitions. Physical: Asia reflects the same spirit we see in Malaysians, individuals who show up, push harder and never back down.
“With 100Plus Pro, we are proud to support their journey, offering hydration and recovery solutions that meet real needs, whether they are training for a marathon or simply staying active. This partnership with Netflix brings that energy to life, inspiring Malaysians to keep striving and rising stronger.”
-said Fraser & Neave Holdings Bhd, Marketing Director Leong Wai Yin
To join a squat-based leaderboard challenge and win exclusive prizes, visit the “Unlock Your 100” challenge microsite
