Assalamualaikum dan Salam Sejahtera
Tefal Serving Customers In The Digital Economy via Lazada Malaysia| Tefal, the world’s leading cookware and small home appliances maker recently transform its retail strategy and serve its customers in the digital economy with the announcement of its store-in-store partnership with Lazada Malaysia. The online store will feature more than 180 Tefal products ranging from linen care, electrical cooking, cookware and kitchenware. To keep up with technological convenience for the customer’s needs and behaviour in today’s fast- changing digital world, Tefal aims to provide the option for Malaysians to browse and purchase its wide range of products instantly via its online store on Lazada Malaysia.
“At Tefal, we believe in convenience and simplifying our users’ cooking experience while equipping their home with quality products that can help daily lives. The launch of our online store on Lazada Malaysia is in line with our commitment to enhancing customers’ lives via a digital platform.The integrated online system provided by Lazada Malaysia will enable consumers to quickly understand, select and purchase Tefal products with ease and convenience, thereby offering a more satisfying customer buying experience.”
“In the recent years, we have observed that consumers expect information to be accessible anytime,anywhere and on the device of their choice. For this reason, we are always looking into ways to bring our services and customer buying experience to the next level. Lazada Malaysia offers a supportive digital ecosystem and eCommerce platform, which is why we are confident that the collaboration with Lazada Malaysia will be beneficial for everyone, especially our customers,”
said Jack Wong, Country Manager of Groupe SEB Malaysia.
The range of products is clearly segregated by category, range, price and discounts. This helps to expedite visitors’ decision as the product information is ready available. Customers are able to have the Tefal products delivered right at their doorstep.
Tefal online store (www.lazada.com.my/tefal-official-store) on Lazada Malaysia will be officially launched on May 12, and will be offering exclusive offers to its customers. Customers will enjoy up to 70% discount on selected Tefal products, and an additional 10% off with voucher “TEFALSIS10”.
“We are honoured to have the world’s top cookware brand, Tefal on board for the shop-in-shop partnership. As the industry leader in eCommerce, we hope to enhance our customers’ shopping experience by showcasing a variety of cookware and home products through Tefal on our platform. We look forward to collaborating with Tefal in the upcoming months especially as we gear towards the launch of our Ramadhan campaign, happening from 19th May to 30th June 2016,”
said Hans- Peter Ressel, Chief Executive Office of Lazada Malaysia.
For more information on Tefal and its latest products, kindly visit
WEBPAGE www.tefal.com
FACEBOOK https://www.facebook.com/mytefal
