MYTUKAR RELAUNCH ITS BRAND IDENTITY, AMAZING! |Assalamualaikum dan Salam Sejahtera. Fresh new look with brighter colour that no one will ever miss
MYTUKAR RELAUNCH
myTukar has just announced a relaunch of its brand identity. To reflect its strengthened branding and capabilities as part of the regional CARRO network.
A fresh new look for a fresh take on the expanding used car industry. It’s creative rebranding exercise, which includes a new look and colour scheme,.
Designed to mirror its parent company’s focused vision. And cohesive direction to be the #1 used car marketplace in Southeast Asia and beyond.
The all-new brand look is just the start, with a series of exciting new changes lined up for the company. And customers won’t have long to wait.
With myTukar’s first campaign powered by Carro all ready to roll out in the coming weeks.
‘TUKAR’ YOUR RIDE TOO!
”Many things have changed since the start of the pandemic: our lifestyle, habits, preferences. Now, as we transition into the endemic phase, there is no better time to “tukar” your ride too.
With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted.
The improvement to myTukar is beyond rebranding. We have integrated our capabilities, business, data intelligence.
Also technical knowledge with our parent company, CARRO to bring even better value to our customers.”
-Derrick Eng, CEO of myTukar
ENTRY TO INDONESIA & THAILAND
Our regional expansion journey started with a goal to transform the traditional pre-owned car ownership process to digital.
After our entry into Indonesia and Thailand, our expansion journey brought us here to Malaysia.
Into a partnership with myTukar, as they share our vision of enhancing the digital experience of the country’s car dealerships, to be the undisputed leader in the region.
THE REBRAND
myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers. Ensuring a smooth and transparent car ownership process.
Aligning our brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey,”
-added Aaron Tan, Chief Executive Officer and Co-founder of CARRO.
The brand looks to make convenience a key aspect of the purchasing journey moving forward, as part of its commitment to its customers.
Customers will also soon be able to enjoy a new unique experience. As myTukar will be introducing its fleet of flatbed trucks to deliver vehicles directly to customers’ doorsteps.
GIGANTIC ORANGE QR CODE
Gigantic orange boxes with a QR code were placed at various locations across the country.
It first started off in Plentong, Johor Bahru during the myTukar Auto Fair 2022 there.
Then in the Klang Valley at The Starhill, One Utama, and IOI City Mall. As well as in Penang at Gurney Plaza and now at the myTukar Retail Experience Centre, in Puchong.
Mobile boxes were also seen at Ipoh, Taiping, Alor Setar, Johor, and Penang.
LUCKY PRIZE WORTH UP RM 20,000
The unmissable orange monolith was a chance for lucky participants to be amongst the first in line to win prizes worth up to RM20,000.
With more people scanning the code, higher tiered prizes were revealed adding a community element to unlock the best prizes.
