Get Bath & Body Works Luminous new product at all outlet now!
BATH & BODY WORKS NEW LUMINOUS
As the newest addition to Batn & Body Works’ prestigious and extensive fine portfolio.
LUMINOUS
Created to make every day and night feel like a special occasion. To make every day and night feel like a special occasion.
The renowned fragrance retailer, who collaborates with world-class perfumers, partnered with master perfumer, David Apel.
Bring the inspiration to life through the creation of the fragrance.
THREE WORDS
“Radiant, Rich and Luxe” are the three words Bath & Body Works customers are using to describe about the Luminous.
Which officially launched in stores nationwide and online starting from 26 January 2024.
CONFIDENCE
The new fragrance will also make the users feel luminous from inside out and gives them confidence throughout the day.
SHARE YOUR SHINE CAMPAIGN
Bath & Body Works also encouraging their customers to let their radiance shine with its ‘Share Your Shine’ campaign.
By using #ShareYourShine and tagging @bathandbodyworks.my, customers can share how this new fragrance makes them feel luminous.
SCENT AND FRAGRANCE
“Our customers view scent and fragrancd as part of their identity. So by bringing an elevated yet accessible productbto passionate commu.
We have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment,”
-Jamie Sohosky, Chief Marketing Officer at Bath & Body Works
SPECIAL ABOUT LUMINOUS
“For me, Luminous is a joyful celebration of modern femininity. The fragrance is brilliant yet sensual and exquisitely nuanced with an air condition.
“For me, Luminous is a joyful celebration of modern femininity. The fragrance is brilliant yet sensual and exquisitely nuanced with an air of addiction.
The ingredients selected were very intentional — I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail.
Luminous moves with you and is a manifestation of what inspires you to live authentically and fully.
-said David Apel, Senior Perfumer at Symrise.
THREE LUXE FRAGRANCE
Luminous blends three luxe fragrance notes for a rich decadence, warmth and sweetness:
- Ruby currant is a new and on-trend take on the dark red berry note
- Gilded iris is an in-demand luxurious ingredient
- Praline amber provides a warm, gourmand note of the fragrance that leaves a lasting trail.
Available in 30 products ranging from RM16 yo RM 339,making it affordable luxury for many.
NEW INNOVATIVE PRODUCT
Customers will find new and innovative products like a Dual-Ended Perfume Rollerball and Lip Gloss.
This is addition to products the brand is known for like Eau de Parfum, Moisturizing Body Wash and Body Cream.
The luxurious fragrance with on-trend, vanity-worthy packaging is perfect for those starting their gift shopping or those looking to refresh their fragrance for the season.
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