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Bata Celebrates Imperfect Love This Valentine’s Day|Bata, the globally renowned footwear company, is taking an unconventional look at Valentine’s Day this year. The brand acknowledges that despite perfect couples always being featured in ads and on social media, true love is never perfect. In fact, real love is not picture perfect. The brand’s latest advertising campaign, produced to coincide with Valentine’s Day, features a couple in the midst of a romantic, but windswept, selfie.

The couple snuggles in, all smiles and she raises her phone to snap their perfect moment – only for the wind to blow her dress and obscure his face at the most vital second

 “Bata always tries to inspire people to be who they are, and to be comfortable with themselves. This extends to Valentine’s Day and to love. In a world where we are bombarded with pictures of perfect lives, we wanted to play around with that and tell people that real love isn’t always picture perfect.”

-said Bata CEO Alexis Nasard,

The campaign highlights Bata’s premier range of shoes, the Italian Collection. She wears Halle – the all day, all night stiletto – in red, while he wears Tod, a navy derby versatile enough to complement a casual look or finish off formalwear.

“We love this campaign”. “It captures the fun and spontaneity of being in love, but it does so without taking itself too seriously. You don’t need the perfect Insta picture to prove it. Just be yourself, be comfortable with it; and when it comes to love, you’ll feel when it’s real.”

-said Jana Barbati Chadova, Head of Bata’s Global Marketing

While the couple in the campaign visual might not be captured in the perfect moment, Bata was quick to point out that with their Italian Collection, you’ll always have the perfect pair. In conjunction with Valentine’s Day, Bata Malaysia is offering a special price reduction across a variety of product ranges, inclusive of shoes and handbags. Promotion is valid till February 17th 2019.

For more information about the Bata Collection, or to stay updated on news and promotions from Bata, follow Bata Malaysia on

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