BARBIE® YOU CAN BE A DESIGNER FASHION REINVENTION | Assalamualaikum dan Salam Sejahtera. Have you ever think that one day you will be witnessing new designer to design for your favourites toys ‘Barbie’?
BARBIE® YOU CAN BE A DESIGNER FASHION REINVENTION
It was a dream come true for the six young winners of the Barbie® You Can Be A Designer Fashion Reinvention Competition. They not-only win a once- in-a-lifetime mentorship opportunity to learn from Fashion Designer, Kittie Yiyi, and Fashion Stylist, Min Luna. Their original designs were made reality and brought to life by Kittie Yiyi. For both our winners and their Barbie® dolls.
The competition was open for submissions from 30 April 2021 to 7June 2021. 85 entries from across Malaysia were submitted in two age categories
Category A (5-8 years old)
Category B (9-12 years old).
The youngs submitted a range of creative designs all conceived to WOW the judges and showcase their interests and personalities. The Top 20 entries were shortlisted for the Virtual Presentation. Where the designers had the opportunity to present their designs to the judging panel . There are Kittie Yiyi, Min Luna, and Elaine Lim, Brand Manager of Mattel Continental Asia.
“It was so wonderful to meet the finalists at the Virtual Presentation and get a peek into their creative process. I was inspired to see girls as young as 5 years old getting excited about fashion design. It brought back so many memories of when I was little and would sew clothes for my Barbie® dolls. It’s been such a joy to be a part of the journeys that these little designers are taking.”
-said fashion designer, Kittie Yiyi.
It was Aleesya Inara, Nina, Khayrah, Alayna, Olivia, and Umaa Meenaa who ultimately impressed the judges and clinched the top spots for fashion mentorship. The six young designers truly embodied the spirit of Barbie® Fashion Reinvention, with their exciting designs and their stellar presentations.
From Category A,
Khayrah’s (8) transformational, PPE-inspired gown was a heartfelt tribute to her aunt who is a frontliner.
Aleesya Inara’s (7) delightful, doughnut-inspired dress and precocious personality made her stand out.
Nina’s (6) bright and colourful beach outfit was a wonderful explosion of her charisma.
From Category B, Alayna (9) told an inspiring story of growth with her elegant, butterfly-inspired dress
Olivia (10) stunned judges with a very fashionable and practical unicorn-inspired number.
Umaa Meenaa (11) presented a gorgeous, galaxy-inspired creation, demonstrating a skilful use of shapes and silhouettes.
The mentorship was originally planned as in-person experiences, but the brand made the decision to bring the mentorship online in order to keep both winners and mentors safe during the COVID-19 pandemic. Each winner was sent a customised designer kit equipped with everything they needed to help them really sink their teeth into their craft.
Their afternoon with Min Luna was all about looking inward, finding their confidence, and learning about their personal style. They spent the next day with Kittie Yiyi who taught them about the ins and outs of the fashion industry. While helping them work on creating Barbie®-sized versions of their designs for their dolls.
“It’s been such a special experience to spend this time with the girls during such a formative period in their lives. I remember struggling with confidence when I was around their age. So it has been such a rewarding opportunity to encourage and instill some confidence in them.
They are all so unique and have so much to offer. It is a gift to be a part of igniting that spark within them that I hope will continue to burn bright for the rest of their lives.”
– said fashion stylist, Min Luna.
ONLINE FASHION SHOWCASE
The campaign culminated in an online Fashion Showcase in which the six winners got to strut their stuff in their designs. Kittie Yiyi and her team worked wonders despite the restrictions of the government mandated Enhanced Movement Control Order (EMCO). Managed to realise the six winning dresses designed by the winners. The young designers walked down the hallways and living rooms of their homes. Like models striking poses, and owning the proverbial runway, adorned in their creations brought to life.
“Mattel is so honoured to play a part in these young girls realising their fashion dreams. We are especially proud to offer an avenue to unite and encourage young ones to pursue their passions while they are home. Barbie® has always been an inspiration. Thus, we believe that this experience will stay with these girls for years to come and continue to empower kids to be anything they want to be.”
-said Elaine Lim, Brand Manager, Mattel Continental Asia.
SUNDAYS WITH BARBIE®
To continue the celebration of the Fashion Reinvention Campaign, the brand has announced the launch of Sundays with Barbie®. An episodic livestream series featuring women who are positive role models for young ones. Barbie® had fashion gurus, Kittie Yiyi and Min Luna, championing the topic of creativity; fashion entrepreneur, Veen Dee Tan, sharing about confidence and self-expression as well as fashion models
We also have Nalisa Alia Amin and Sonya Danita Charles, discussing diversity and self-acceptance. Each of them with insights to share about the unique way fashion can be used as a tool of empowerment.