ASICS TO UPLIFT ONE MILLION MINDS THROUGH SPORT

ASICS TO UPLIFT ONE MILLION MINDS THROUGH SPORT |Assalamualaikum dan Salam Sejahtera. ASICS today invites the world to experience the uplifting power of sport. Be part of the world’s first live study into the impact of movement on the mind.

ASICS

ASICS is inspiring people to move and, for the first time, see the uplift on their own mind, their city, and their entire nation. Starting on Global Running Day 2021, ASICS is aiming to uplift a million minds around the world.

THE MIND UPLIFTER™

ASICS is enabling everyday athletes all over the world to see, for the first time, the impact of movement on their own mind. Using a combination of facial scanning technology and self-report data collection.

People will be able to capture the impact of sport across 10 emotional and cognitive metrics, Including confidence calm and focus. Beside to see how different sports impact how they think and feel.

UPLIFTING MINDS RESEARCH

This data will feed into a live global study, capturing individual Mind Uplifts from around the world. VIsually transforming them into a dynamic interactive World Uplift Map. The map will quantify the positive impact that sport is having on the collective mood of cities, nations and the world.

Through the live study, ASICS will deepen its understanding of the relationship between movement and the mind on a global scale, underpinning its belief that sport has the power to uplift minds all over the world.

“As we all come to terms with a much-changed world in the wake of the pandemic, the uplifting power of sport is a constant that endures. That’s why our sole ambition is to empower as many people as possible to experience the physical and mental benefits of movement.

By taking part in any number of our different events and activities running across the year, you’ll contribute to vital research to help us further understand the uplifting effect of sport. That way we can continue finding new ways to highlight and unlock the benefits for everyone in 2022 and beyond.”

– Yasuhito Hirota, the President & COO of ASICS

WORLD UPLIFT MAP

This World Uplift Map is part of the first live global study to show how different sports impact the cognitive and emotional state of people all over the world with the recently launched ASICS Mind Uplifter™. This World Uplift Map can be filtered by different traits, sports and events.

So far, the data reveals that sport is having the biggest impact on emotional uplift, with participants around the world revealing that after exercise they are 16% more energized, 11% more confident and 9% calmer – showing just how important sport is in boosting our mental wellbeing.

Initial results from the live study show that basketball (+27% increase in emotional uplift) is currently generating the highest degree of emotional uplift of any sport post-exercise, with fitness classes (+16% increase in emotional uplift) and the most popular sport to date, running (+10% increase in emotional uplift) also among the leading sports so far.

Launched to mark the start of ASICS’ mission to uplift one million minds across the world in 2021, the Mind Uplifter™ tool enables users to see the impact different sports can have on their mind across 10 emotional and cognitive metrics, using a combination of facial-scanning and self-report data collection.

UPLIFTING A MILLION MINDS

ASICS is inviting everyday athletes all over the world to experience the uplifting power of sport and become one of the million minds moved in 2021.

The project kicks off on Global Running Day 2021, with ASICS challenging runners everywhere to use the Mind Uplifter™ to capture their pre and post run mental wellbeing before sharing their results on social media using #UpliftingMinds. 

Runners can take part directly or get active alongside thousands of runners around the world by taking part in the WORLD UPLIFTING MINDS RUN. Available via the Race Roster and ASICS Runkeeper apps.

As well as running, ASICS will host a series of other sporting events across the year to encourage wider participation and demonstrate the power of all sports to uplift the mind.

JOIN THE MOVEMENT

All participants are encouraged to share their results on social media using #UpliftingMinds, showing how different sports impact their mind in different ways.

To get involved, and join the world’s first live study into the impact of movement on the mind:

1.       GO to minduplifter.asics.com to capture your Mind Uplift.

2.       SCAN your face to read your emotional state.

3.       ANSWER scientifically developed questions to gauge your brain function.

4.       COMPLETE at least 20 minutes of exercise to uplift your mind.

5.       REPEAT steps two and three. GET your Mind Uplift results and SHARE them on your social channels.

6.       SEE how your results contribute to the World Uplift Map (from 1 August).


To find out more about ASICS’ mission to move one million minds visit:  

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