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Bata Young Designers Challenge Unveils Collections in August

oleh

Assalamualaikum dan Salam Sejahtera

Bata Young Designers Challenge Unveils Collections in August |Bata Malaysia is set to unleash two new edgy designs for the fashion-forward and trend- seekers this August. The ‘ERICKA’ and ‘AMULET’ are the winning designs from this year’s “Bata Young Designers Challenge.” The shoe giant announced the two winners from the total 11 finalists during the recently held Bata Fashion Weekend 2018, which took place in Milan’s prestigious Pallazzo Mezzanote.

These students, from Institution Politecnico Calzaturiero Padova and Prague’s Academy of Arts, Architecture and Design (UMPRUM), were tasked to design elegant shoes with crystal components off the iconic Czech international glass manufacturer Preciosa. The shoes were then produced in the prominent Italian factory Kallisté.

“We are so proud to introduce the winners of the second edition of the Young Designers Challenge as it is crucial for us to support young talented designers and try to provide them with the opportunity to succeed on a global scale.”

-said Thomas Archer Bata, Global Chief Marketing Officer

‘ERICKA’, designed by the Italian winner Andrea Celeste Beggio from Politecnico Calzaturiero, was inspired by a 30-year-old Ericka’s strength and positivity in defeating breast cancer. Meanwhile, Czech student Tereza Kanyzova from UMPRUM took inspiration from fragments of ancient amulets and nets in her creation of the ‘AMULET’.

ERICKA AMULET

 “This year ́s project was called a power of identity that is why every pair of shoes was unique and reflected the personality of  the designer. I have to say, that I was amazed by the concepts and creativity, but also the executions, because students had a chance to produce the prototypes of their design in the Kallisté factory. The finalists build really exceptional designs and it was not easy to choose just two winners.”

-said Jana Barbati Chadová, Head of Global Marketing

This year, the Bata Young Designers Challenge was judged by Thomas Archer Bata, Jana Barbati Chadová, Global Brand Manager Marcos Cánovas, Head of UMPRUM, Fashion and Footwear Design Studio Libena Rochova, CEO & Vice President of Politecnico Calzaturiero Stefano Miotto, and the Kallisté team. The jury focused on creativity and an innovative approach as well as the use of materials, crystal components and the sales appeal of the end product.

The limited edition ‘ERICKA’ and ‘AMULET’, priced at RM699 and RM669 respectively, will be available for purchase at Bata, Suria KLCC from August 1, 2018 onwards, while stocks last. Alternatively, the designer collection can also be purchased online via www.bata.com.my.

For more information about the Bata Collection, or to stay updated on news and promotions from Bata, follow Bata Malaysia on Facebook (Bata Home), or on Instagram @batamalaysia