NESPRESSO INVITES COFFEE LOVERS EMBRACE POSITIVE VIBES! | Assalamualaikum dan Salam Sejahtera. Are you a coffee lover? If yes, this is for you
NESPRESSO
Nespresso invites Malaysians to embrace positivity and ‘feelgood’ moments over Barista Creations for Ice coffee range and its thoughtfully crafted coffee recipes.
THE CAIPIRINHA
Inspired by the delicious flavours of the tropics and in honour of Brazil’s national drink – the Caipirinha. The lime and mint take centre stage resulting in the refreshing new Barista Creations Liminha over Ice coffee.
The sunlight lemon yellow and tropical leaf print that adorns Nespresso’s latest summer designs also pays homage to Brazil’s vibrant landscape. Ready to unite coffee lovers through positivity and good vibes.
SUMMER RITUALS
Paying tribute to the positive Brazilian vibes, the campaign encourages coffee lovers to
press the reset button. Practice new habits that will take them to where they want to be.
Through a set of wellness practices named the “Summer Rituals”. Aimed to provide positive inspiration and guidance, the rituals consist of actionable wellness practices.
Including Sip & Shine (setting ourselves up for the day), Sip & Breathe (connecting with ourselves), Sip & Escape (connecting with nature). Sip & Bloom (connecting with others and friends), which ultimately advocates for better routines and lifestyles.
These rituals will be communicated across the campaign through positive mantras, coffee recipes and content surrounding healthy living.
Nespresso believes that this is the ideal moment to implement new routines. Be it a regular
morning espresso alongside yoga practice, or a refreshing iced coffee whilst reflecting and
journaling.
ALESSANDRA AMBROSIO
Coffee is the grounding element that helps to sustain these uplifting rituals. To further elevate the experience, Nespresso teams up with international figure and Brazilian-native.
Alessandra Ambrosio to be the face of the campaign to personify the positive mantras and uplifting rituals. Alessandra Ambrosio has always been an advocate for a healthy and balanced lifestyle.
Alongside the mindful mantras and exotic new iced flavoured coffees, Nespresso’s summer collection brings with it limited-edition accessories, coupled with refreshing cold coffee recipes.
All of this will be brought to life via the campaign film, which showcases our uplifting rituals manifested by Alessandra Ambrosio. Grounded in Brazil and powered by great coffee.
REFRESHING COFFEE BLENDS TO KEEP HEAT AT BAY
This year’s refreshing addition to the Nespresso Barista Creations for Ice range is tropical
lime and mint sensations that will keep the heat at bay.
Bringing the Brazilian summer to coffee lovers. The Liminha over Ice is inspired by the zesty
Brazilian flavours with the note of lime and mint splash through lightly roasted coffees from
around the world.
As the classic tropical combination meets the light and delicately fruity Arabicas, a lemony sweetness and a hint of bitterness emerge in this coffee made to be enjoyed with ice.
BARISTA CREATIONS
The new coffee is available alongside the popular Barista Creations for Ice Coconut Flavour
over Ice and the seasonal Barista Creations for Ice black coffees. Freddo Intenso and
Freddo Delicato – that are making a comeback.
The Barista Creations for Ice is best served as one coffee capsule (espresso, 40ml) over a
handful of ice cubes (90g) and top it up with cold water and cold milk (90ml) to bring out its
full flavour.
Nespresso carefully designed the roasting and grinding parameters for each blend. To ensure the flavour and quality of the coffee remains top notch even when the ice
has melted.
SIMPLE TOUCH BUTTON ON COFFEE MACHINE
With just a simple touch of a button on our coffee machines – be it the Nespresso Atelier or the Nespresso Essenza Mini . Coffee drinkers can be ready for a feel- good moment with Nespresso coffees this summer.
To liven up the coffee moments, Nespresso has curated some innovative iced coffee
recipes to enjoy in the height of Malaysia weather.
Namely Brazilian-Inspired Mocktail, Liminha Over Ice Refresher, Coconut Flavour Over Ice Coffee Frappé, Freddo Intenso Fig Banana Shake and Freddo Delicato Maracujá Frappé .
This is a refreshing coffee experience.
BARISTA SHAKER
For the full-blown barista experience, Nespresso has also launched a new micro-brushed
stainless- steel Barista Shaker.
Ideal for preparing the ultimate barista-style coffee recipes. The large holes for straining create a generous crema for an impressive finish.
NOMAD TRAVEL MUG
For summer fun on-the-go, the classic Nomad Travel Mug has been launched in a brand-
new ocean blue colour. Portable iced coffees can be enjoyed alongside Nespresso’s selection of beach merch.
Including the Nespresso upcycled beach towel, beach pouch and water bottle.
PURCHASE AVAILABILITY
The limited-edition Nespresso Liminha Over Ice and Coconut Flavour Over Ice are priced at
RM29.50 per sleeve. The Barista Creations for Ice Freddo Intenso and Freddo Delicato
are for sale at RM26.50 per sleeve.
Coffee lovers can bring home the limited-edition Coffee Mug and the brand-new ocean blue Nomad Travel Mug at RM69 and RM129, respectively.
The Barista Shaker will be available at RM 179 at a later date. The Nespresso Atelier is available at RM1,799 while the Nespresso Essenza Mini is for sale at RM649.
